This isn't a Silicon Valley story. It's a story about nonprofits, volunteers, and software that actually works when it matters most.
We wanted to volunteer. We just couldn't find opportunities. Searches on the internet kept returning ancient events or things out of state. The existing platforms were clunky, outdated, or just didn't have what we needed.
It all just didn't work.
So I built something. Just a simple tool to help us find places to serve.
An EF-3 tornado hit Claremore, Oklahoma—six blocks south of my house.
The town was shut down for a week. That "church project" suddenly became a disaster relief lifeline.
We formed CRCDA (Claremore and Rogers County Disaster Assistance) and started coordinating relief. Within weeks, we'd helped 680 families get back on their feet. We were on the ground—handing out QR codes, coordinating volunteer teams, doing mental health check-ins, distributing gift cards at Christmas.
The platform I'd built for my church group? It held up under crisis conditions that broke the "professional" platforms.
"We didn't have time for training. We didn't have budget for expensive software. We needed something that worked right now, in parking lots and disaster zones, with volunteers showing up ready to help."
— Justin Daniels, CRCDA President
That's when I realized: if this works in a disaster, it'll work anywhere.
Awarded by Tulsa Area United Way for innovative solutions addressing community needs
Selected by community members as the most impactful innovation
Funded to improve disaster response coordination capabilities
No VC investors. No pressure to prioritize growth over mission.
20+ years building enterprise software. Currently serving as CRCDA President, coordinating ongoing disaster recovery efforts in Rogers County.
I'm not building software from a boardroom—I'm building it from the field, as an active volunteer coordinator who uses Serve.Love every day.
This is software built by someone who actually does the work.
We're not chasing unicorn valuations or exit strategies. We're building software that helps nonprofits do more good.
Every feature is designed by someone who coordinates volunteers in the real world—not a product manager guessing what nonprofits need.
No "nonprofit discount" tiers. Our pricing is designed for nonprofit budgets from day one. If cost is a barrier, talk to us.
We don't sell vaporware or put critical features behind "Enterprise" paywalls. If we build it, it ships to everyone.
Organizations like BeHeard Movement switched from Galaxy Digital—a platform that costs 5-10x more—because ours actually works better for their teams.
We just won Tulsa Area United Way's Social Innovation Grant to build virtual volunteer kiosks—the first of their kind. Center for Disaster Philanthropy has funded our disaster coordination work.
We're still bootstrapped. No venture capital. No accelerators. No pitch decks.
We're still volunteering with our favorite nonprofits. Still president of CRCDA. Still using this platform ourselves every week.
We didn't build this for nonprofits. We built it as nonprofits.
We didn't build it to get funding. We built it because our church group needed a better way to serve. We built it because we didn't know how much our city was going to need it.
That's why it works.
We're not asking you to trust a sales pitch. Schedule a demo and see how Serve.Love works in real volunteer coordination scenarios.
Free forever · $15 one-time setup · No contracts